Planning

Target User/ Audience (Representation)

Who? - My target demographic is males and females that are above the age 25 as these people are most likely to buy printer ink for the products that they use on a day to day basis in the work environment - or at home depending on their style of work. My client is based in Thetford however the products can only be accessed online and they deliver all across England.

Age - 25+

Gender - Male or Female, 13,387,903 males and 12,873,090 females are 25-54 in England

Race - Caucasian 

Ethnicity - White British 

Income - £18,454 if you're an Office Manager and £16,725 if you're a Office Administers 

• 61% of jobs are desk jobs.
• 13,387,903 males and 12,873,090 females are 25-54 in England
• 87.2% of Britons population is White, 3% are Black British or African

Almost 27,269 people are residing in Thetford as of 2017 (no further investigating has been done recently). There are 23,594 white people who are residing in Thetford, 363 Asian and 193 Black people. There are about 14,778 people that live in Thetford that are between 25-54 years of age. 14,524 people are Christian in this area. 

13,729 are males and 13,540 are females.

The most popular printing supplies company per year.




Why does this website appeal to the demographic?
My website appeals to my demographic as it presents to them in a simple form all of the products they are able to buy fro their printers as well as categorizing them specifically to make sure that their is no mix up in their orders. My logo is simple and clearly states what the website is about (myprintingsuppliesltd). One of the main things that I believe will appeal to my audience is the "100% satisfaction guaranteed" which will make my audience feel reassured when they are buying the products.